Textual Analysis of a College Magazine
The denotation of this music magazine billboard is a colour photo of a young female music artist in a pose with a sideways gaze straight towards camera. She’s in a pale looking pink lace dress.
The image pays attention to mise-en scene as lighting, setting, costume, Non Verbal Communication the only element of mise en scene not present is the use props. Thought has gone into anatomy of the magazine against the picture in the background. The words are placed well and complement the main image. There is the use of masthead, cover lines, date lines, barcodes and a selling line.
Firstly analysing mise en scene
The main image uses a combination low and high key lightning. The background of the image is dark and contains shadows whereas the person in the image bright and is without shadows. The photographer chose to do this so that readers pay attention to brighter part of the image which in this case is the female.
The setting seems to be a black background with red roses across it. The reason why the photographer chose this setting could be so that the image in the front stands out more. It could also be to create that smoky effect or black and white effect or to bring out the make up the female is wearing.
There is no use of props in this image and this could be because the photographer didn’t want attention to shift from the main image and purpose of the magazine.
The female in this image is wearing a lace crop top. The costume is similar to what the female artist wears in her music video so this choice of costume is a source of promotion for both the artist’s music and a source of promotion for the music magazine as they will sell more copies.
The non verbal communication like the body gesture and facial expression have a sultry feeling to them the leaning forward and eyes this suggests that this particular issue is aimed more at men but it is also aimed at women.
The anatomy of the magazine is analysed in below
The masthead reads billboard this title immediately suggest its music magazine. It’s in bold and in white which contrasts well with the black background. The masthead also has other colours in the b and d in red and yellow which primary colours and eye catching this was done to grab attention to the magazine name this could be so that it gains acknowledgement, advertising and sales. The use of colour in the b and d could also be to show uniqueness and logo. The font is written in Son serif font.
This magazine has all cover lines in a straight line on the left hand side of the main image or cover. The lines don’t obstruct the main image and the use of white again makes it stand out. Some of the cover lines are in black but are highlighted in white this so that the words written can be seen clearly.
The selling is abrupt and straight to the point but gives useful information. It also gives an idea of what the magazine’s purpose is. It is a music event being advertised.
We can tell the editors have paid attention to the main image firstly who they are going to photograph, the costume the individual is going to wear, the make up, the way the setting is going to complement these elements and this is because for music magazine it is mostly due to the main image which sells the product and then the illustration. The main image is eye-catching because of the colour present in it mostly the red.
The main cover line reads ‘the re-invention of Rihanna’ the name Rihanna is in bold and in capital letters on its own and this is done to catch the eye of the audience and the words that follow these cause curiosity and curiosity is what it seems the editor wants to use to gain sales.
On every magazine there is a need for a barcode and dateline. The barcode is to distinguish between all other products. The barcode is also there so that during purchasing it can be scanned this shows how many copies have been bought. The dateline is essential for the readers to know the information is up to date and applies to current life.
There is a substantial use of colour mostly red and black there are also the use of yellow and white. Black connotes power and authority which I think the photographer was trying to connote to the reader’s of billboard magazine that it has the most power compared to the other music magazines. The white represents purity and innocence and it also a colour that is often used in regards to fashion. The red is an intense colour it is said to stimulate heartbeats and fast breathing which also suggests that this issue is aimed at men.
In conclusion this magazine cover is very much specialised in gaining audience attention with it’s use of bright colours and well thought out use of mise en scene.